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Timing: You have 1.3 seconds to make things happen in dog training. That is the average short term memory of a dog. Give your commands, use your markers (yes and no voice commands) and give your awards or apply your corrections within 1.3 seconds or you fail the assignment and must start over.
Consistency: Be consistent with your voice, level of tone, don't yell or get too excited that will impact the motivation of the dog. Be consistent. That is the hardest part of dog training.
Motivation: Keep your dog motivated by giving rewards (after saying "yes") and giving corrections (after saying "no").